Connecting with and converting shoppers into customers : investigating the role of regulatory fit in the online customer's decision-making process
Abdul R. Ashraf & Narongsak (Tek) Thongpapanl
| Year of publication: |
November 2015
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| Authors: | Ashraf, Abdul R. ; Thongpapanl, Narongsak |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 32.2015, p. 13-25
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| Subject: | E-retail | Online decision making | Regulatory focus and regulatory fit theory | Engagement | Hedonic versus utilitarian | Shopping experience | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2015.09.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011422768