Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction

Anna Margulis, Harold Boeck, Michel Laroche

Year of publication:	2020
Authors:	Margulis, Anna ; Boeck, Harold ; Laroche, Michel
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 448-460
Subject:	Consumer reactions \| Interactive marketing \| Multi-group analysis \| RFID \| Technology adoption \| Ubiquitous technology \| Konsumentenverhalten \| Consumer behaviour \| Innovationsakzeptanz \| Innovation adoption \| Innovationsdiffusion \| Innovation diffusion \| Marketingmanagement \| Marketing management \| Technischer Fortschritt \| Technological change \| Mobilkommunikation \| Mobile communications

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