Consideration sets as goal-derived categories : an application to market structuring
Marcel Paulssen, Richard P. Bagozzi and Matthias M. Birk
| Year of publication: |
2005
|
|---|---|
| Authors: | Paulssen, Marcel ; Bagozzi, Richard P. ; Birk, Matthias M. |
| Publisher: |
Berlin : Humboldt-Univ., Wirtschaftswiss. Fak. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 38 S. graph. Darst. |
|---|---|
| Series: | Betriebswirtschaftliche Diskussionsbeiträge. - Berlin : Humboldt-Univ., Wirtschaftswiss. Fak.. - Vol. 44 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004481601