Conspicuous and inconspicuous consumption of luxury goods in a digital world : implications for advertisers
Aniruddha Pangarkar, Paurav Shukla
| Year of publication: |
2023
|
|---|---|
| Authors: | Pangarkar, Aniruddha ; Shukla, Paurav |
| Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2246258 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014338530