Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Year of publication: |
2023
|
---|---|
Authors: | Pangarkar, Aniruddha ; Shukla, Paurav |
Subject: | augmented reality | conspicuous consumption | inconspicuous consumption | inconspicuous minimalism | Luxury brands | luxury democratization | phygital | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Nachfrageinterdependenz | Interdependent preferences |
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