Construction and validation of customer value co-creation attitude scale
Amjad Shamim and Zulkipli Ghazali, and Pia A. Albinsson
| Year of publication: |
2017
|
|---|---|
| Authors: | Shamim, Amjad ; Zulkipli Ghazali ; Albinsson, Pia A. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 7, p. 591-602
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| Subject: | Value co-creation | Retailing | Scale development | Customer attitude | Service-dominant logic | Service logic | Kundenwert | Customer value | Service-Dominant Logic | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-01-2016-1664 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808329