Consulting firm identity : the online effort to differentiate and compete
John Chelliah and Samantha Georges
| Year of publication: |
2015
|
|---|---|
| Authors: | Chelliah, John ; Georges, Samantha |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 36.2015, 6, p. 47-53
|
| Subject: | Multiple identities | Management | Content analysis | Consulting strategies | Online identity creation | Organizational identity | Unternehmenskultur | Corporate culture | Unternehmensberatung | Consultancy services | Persönlichkeitspsychologie | Personality psychology | Firmenimage | Corporate reputation | Verhalten in Organisationen | Organizational behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBS-02-2015-0019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011594998