Consumer acceptance toward blockchain technology for anti-counterfeiting : hype, credence or future?

Geetika Jain, Archana Shrivastava, Mohsen Brahmi

Year of publication:	2024
Authors:	Jain, Geetika ; Śrīvāstava, Arcanā ; Brahmi, Mohsen
Published in:	International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 34.2024, 1, p. 90-108
Subject:	anti-counterfeit \| blockchain technology \| consumer acceptance \| innovation \| UTAUT \| Blockchain \| Konsumentenverhalten \| Consumer behaviour \| Innovationsakzeptanz \| Innovation adoption \| Innovation \| Datensicherheit \| Data security \| Innovationsdiffusion \| Innovation diffusion

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