Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Françoise Simon (EM Strasbourg Business School, University of Strasbourg, France)
| Year of publication: |
2016
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|---|---|
| Authors: | Simon, Françoise |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 29.2016, p. 12-21
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| Subject: | Store flyers | Direct mail | Advertising avoidance | Intrusiveness | Media attachment | Media commitment | Ad skepticism | Planned behavior model | Structural equation modeling | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing | Strukturgleichungsmodell | Structural equation model | Clusteranalyse | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2015.11.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011442341