Consumer attitude towards brand-extension incongruity: The moderating role of need for cognition and need for change
| Year of publication: |
2012
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|---|---|
| Authors: | Srivastava, Kavita ; Sharma, Narendra K. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 28.2012, 5 (1.5.), p. 652-676
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