Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention
| Year of publication: |
2013
|
|---|---|
| Authors: | Srivastava, Kavita ; Sharma, Narendra K. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 20507926. - Vol. 34.2013, 4 (1.10.), p. 274-291
|