Consumer behavior : concepts and applications
David L. Loudon ; Albert J. Della Bitta
| Year of publication: |
1979
|
|---|---|
| Authors: | Loudon, David L. ; DellaBitta, Albert John |
| Publisher: |
New York, N.Y. [u.a.] : McGraw-Hill |
| Subject: | Verbraucherverhalten |
| Extent: | XI, 545 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-038753-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004653229