Consumer behavior in a multichannel, multimedia retailing environment
Utpal M. Dholakia; Barbara E. Kahn; Randy Reeves; Aric Rindfleisch; David Stewart ...
| Year of publication: |
2010
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|---|---|
| Authors: | Dholakia, Utpal M. ; Kahn, Barbara E. ; Reeves, Randy ; Rindfleisch, Aric ; Stewart, David |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 2, p. 86-95
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| Subject: | Einzelhandel | Retail trade | Marktsegmentierung | Market segmentation | Multimedia | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987325