Consumer behavior
Leon G. Schiffman, Leslie Lazar Kanuk
| Year of publication: |
c1994 ; 5th ed
|
|---|---|
| Authors: | Schiffman, Leon G. ; Kanuk, Leslie Lazar |
| Publisher: |
Englewood Cliffs, N.J : Prentice-Hall International |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 684 S zahlr. Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-13-082190-X ; 0-13-669003-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000423428