Consumer behaviour : an applied orientation in Indian context
Rajeev Kumra
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | Kumra, Rajeev |
| Publisher: |
Mumbai [u.a.] : Himalaya Publ. House |
| Subject: | Verbraucherverhalten | Indien | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 374 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 81-8318-613-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004924339