Consumer behaviour and sport services : an examination of fitness centre loyalty
Year of publication: |
2018
|
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Authors: | García-Fernández, Jeronimo ; Gálvez-Ruíz, Pablo ; Pitts, Brenda G. ; Vélez-Colon, Luisa ; Bernal-García, Ainara |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 1/2, p. 8-23
|
Subject: | sport management | sport marketing | perceived quality | value | satisfaction | loyalty | fitness | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Kundenzufriedenheit | Customer satisfaction | Sportmanagement | Sport management | Dienstleistungsqualität | Service quality | Sport | Sports | Profisport | Professional sports | Fitness-Wirtschaft | Fitness industry |
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