Consumer behaviour–based innovation diffusion modelling using stochastic differential equation incorporating change in adoption rate
| Year of publication: |
2012
|
|---|---|
| Authors: | Singh, Ompal ; Anand, Adarsh ; Kapur, P.K. ; Aggrawal, Deepti |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 7.2012, 4 (1.1.), p. 346-361
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