Consumer behaviour in social media : patterns of sharing commercial messages
Iivi Riivits-Arkonsuo and Anu Leppiman
| Year of publication: |
2013
|
|---|---|
| Authors: | Riivits-Arkonsuo, Iivi ; Leppiman, Anu |
| Published in: |
International business : Baltic business development : Tallinn 2013. - Frankfurt am Main : PL Academic Research, ISBN 978-3-631-63816-3. - 2013, p. 307-327
|
| Subject: | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Befragung | Interview | Estland | Estonia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010209747