Exploring customer engagement on social networking sites : a qualitative research enquiry
Mohit Malhan, Prem Prakash Dewani, Achint Nigam, Daicy Vaz, Emmanuel Akaehomen Abumere Ogbeibu
| Year of publication: |
2022
|
|---|---|
| Authors: | Malhan, Mohit ; Dewani, Prem Prakash ; Nigam, Achint ; Vaz, Daicy ; Ogbeibu, Emmanuel Akaehomen Abumere |
| Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 30.2022, 5, Art.-No. 24, p. 1-28
|
| Subject: | Customer Engagement | Focus Group Discussions | Information Overload | Personal Interviews | Qualitative Research | Social Media | Social Networking Sites | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Befragung | Interview | Qualitative Methode | Qualitative method | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.296724 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014308599