CONSUMER BEHAVIOUR - Targeting ad responders - Who actually responds to ads? New analysis of single-source data shows who buys on seeing TV commercials.
| Year of publication: |
2007
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|---|---|
| Authors: | Roberts, Andrew ; Bristowe, Lucy |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2007, p. 17-20
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