Consumer brand choice : money allocation as a function of brand reinforcing attributes
Jorge M. Oliveira-Castro; Gordon R. Foxall and Victoria K. Wells
| Year of publication: |
2010
|
|---|---|
| Authors: | Oliveira-Castro, Jorge M. ; Foxall, Gordon R. ; Wells, Victoria K. |
| Published in: |
Journal of organizational behavior management. - Binghamton, NY [u.a.] : Haworth Press, ISSN 0160-8061, ZDB-ID 593704-8. - Vol. 30.2010, 2, p. 161-175
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Lebensmittel | Food | Panel | Panel study | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003991309