Consumer brand choice : money allocation as a function of brand reinforcing attributes
Jorge M. Oliveira-Castro; Gordon R. Foxall; Victoria K. Wells
| Year of publication: |
2013
|
|---|---|
| Authors: | Oliveira-Castro, Jorge M. ; Foxall, Gordon R. ; Wells, Victoria K. |
| Published in: |
Consumer behavior analysis : (a) rational approach to consumer choice. - London [u.a.] : Routledge, ISBN 0-415-51920-9. - 2013, p. 113-127
|
| Subject: | Kaufentscheidung | Purchase decision | Markenführung | Brand management | Matching | Konsumentenverhalten | Consumer behaviour | Einkommensverteilung | Income distribution | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740400