Consumer brand relationships research : a bibliometric citation meta-analysis
Year of publication: |
2015
|
---|---|
Authors: | Fetscherin, Marc ; Heinrich, Daniel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 2, p. 380-390
|
Subject: | Bibliography | Brand | Consumer | Relationship | Meta-analysis | Review | Meta-Analyse | Bibliometrie | Bibliometrics | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel |
-
Luo, Shanshan, (2022)
-
Khamitov, Mansur, (2019)
-
20 Years of brand personality : a bibliometric review and research agenda
Radler, Viktoria Maria, (2018)
- More ...
-
Consumer brand relationships research: A bibliometric citation meta-analysis
Fetscherin, Marc, (2015)
-
Consumer brand relationships : a research landscape
Fetscherin, Marc, (2014)
-
The effects of organic labels on global, local, and private brands
Bauer, Hans H., (2013)
- More ...