Consumer brand relationships research: A bibliometric citation meta-analysis
Year of publication: |
2015
|
---|---|
Authors: | Fetscherin, Marc ; Heinrich, Daniel |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 68.2015, 2, p. 380-390
|
Publisher: |
Elsevier |
Subject: | Bibliography | Brand | Consumer | Relationship | Meta-analysis | Review |
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Consumer brand relationships research : a bibliometric citation meta-analysis
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Consumer brand relationships research : a bibliometric citation meta-analysis
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