Consumer choice: between explicit and implicit reference points
Year of publication: |
2010
|
---|---|
Authors: | Tarnanidis, Theodoros K. ; Owusu-Frimpong, Nana ; Marciniak, Ruth |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 10.2010, 3, p. 269-286
|
Subject: | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Präferenztheorie | Theory of preferences | Marktforschung | Market research | Sozialpsychologie | Social psychology |
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