Consumer choice in the Third World : a study of the welfare effects of advertising and new products in a developing country
| Year of publication: |
1983
|
|---|---|
| Authors: | James, Jeffrey |
| Publisher: |
London [u.a.] : Macmillan |
| Subject: | Entwicklungsländer | Verbraucherverhalten | Produktinnovation | Werbung |
| Extent: | X, 178 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-333-31999-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004733430