Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies
| Year of publication: |
2003
|
|---|---|
| Authors: | Bhattacharya, C.B. ; Sen, Sankar |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 67.2003, 2, p. 76-88
|