Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences
| Year of publication: |
2011
|
|---|---|
| Authors: | Matzler, Kurt ; Stieger, Daniel ; Füller, Johann |
| Published in: |
Journal of Consumer Policy. - Springer, ISSN 0168-7034. - Vol. 34.2011, 2, p. 231-247
|
| Publisher: |
Springer |
| Subject: | Mass customization | Consumer confusion | Usability |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009150526