Consumer confusion in mobile application buying : the moderating role of need for cognition
Tathagata Ghosh; Venu Gopal Rao
| Year of publication: |
2014
|
|---|---|
| Authors: | Ghosh, Tathagata ; Rao, Venu Gopal |
| Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 10.2014, 4, p. 52-70
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| Subject: | Buying Decision | Consumer Confusion | Information Processing | Mobile Applications | Need for Cognition | Smartphone | Word of Mouth | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Virales Marketing | Viral marketing | Mobile Anwendung | Mobile application | Informationsverhalten | Information behaviour | Werbewirkung | Advertising effects | Kaufentscheidung | Purchase decision | Mobilkommunikation | Mobile communications |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010469969