The influx of skeptics : an investigation of the diffusion cycle effect on online review
Rae Yule Kim
| Year of publication: |
2020
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|---|---|
| Authors: | Kim, Rae Yule |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 4, p. 821-835
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| Subject: | Online review | Negative review | Mobile app adoption | Product adoption | Innovation diffusion | Mobile app market | Innovationsdiffusion | Mobile Anwendung | Mobile application | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Online-Handel | Online retailing | Mobilkommunikation | Mobile communications |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-020-00417-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012419600