Examining factors affecting mobile commerce adoption of Chinese consumers
Mark Ng
| Year of publication: |
2016
|
|---|---|
| Authors: | Ng, Mark |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 13.2016/2017, 1, p. 98-115
|
| Subject: | consumer innovativeness | TAR | technology acceptance readiness | online trust | mobile commerce acceptance | consumer impulsive buying | perceived usefulness | social influence | China mobile marketing | China | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Vertrauen | Confidence | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011776949