Consumer cooperatives : uncovering the value potential of customer ownership
Year of publication: |
December 2016
|
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Authors: | Talonen, Antti ; Jussila, Iiro ; Saarijärvi, Hannu ; Rintamäki, Timo |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 6.2016, 3/4, p. 142-156
|
Subject: | Consumer cooperatives | Co-operatives | Customer value | Empowerment | Verbrauchergenossenschaft | Consumer cooperative | Kundenwert | Konsumentenverhalten | Consumer behaviour | Genossenschaft | Cooperative | Beziehungsmarketing | Relationship marketing |
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