Consumer decision-making at the base of the pyramid : synthesis of literature and an integrative framework
Nanda Choudhury, Srabanti Mukherjee, Biplab Datta
| Year of publication: |
2018
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|---|---|
| Authors: | Choudhury, Nanda ; Mukherjee, Srabanti ; Datta, Biplab |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 18.2018, 3/4, p. 271-307
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| Subject: | Consumer vulnerability | Decision-making process | Base of the Pyramid | Transaction cost | Constrained purchases | Konsumentenverhalten | Consumer behaviour | Niedrigeinkommen | Low income | Entscheidung | Decision | Transaktionskosten | Transaction costs | Entwicklungsländer | Developing countries | Geschäftsmodell | Business model |