Consumer-Driven Demand and Operations Management Models : A Systematic Study of Information-Technology-Enabled Sales Mechanisms

edited by Christopher S. Tang, Serguei Netessine

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

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Year of publication:	2009 ; 1
Other Persons:	Tang, Christopher S. (contributor) ; Netessine, Serguei (contributor)
Publisher:	Boston, MA : Springer-Verlag US
Subject:	Theorie \| Theory \| Prozessmanagement \| Business process management \| Produktionswirtschaft \| Production management \| Produktmanagement \| Verkauf \| Verbrauchsbesteuerung
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de]

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Netessine, Serguei. Consumer-driven demand and operations management models. - Dordrecht : Springer, 2009. - XXIV, 485 S.

Persistent link: https://www.econbiz.de/10013521182