Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, V., Füller, J., Piller, F.
| Year of publication: |
[2017?]
|
|---|---|
| Authors: | Bilgram, Volker ; Füller, Johann ; Piller, Frank T. |
| Published in: |
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation. - Aachen : Universitätsbibliothek der RWTH Aachen. - 2017, p. 190-231
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Crowdsourcing | Kundenintegration | Customer integration | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011915477