Consumer engagement in chatbots and voicebots : a multiple-experiment approach in online retailing context
Kumar Rohit, Amit Shankar, Gagan Katiyar, Ankit Mehrotra, Ebtesam Abdullah Alzeiby
| Year of publication: |
2024
|
|---|---|
| Authors: | Rohit, Kumar ; Shankar, Amit ; Katiyar, Gagan ; Mehrotra, Ankit ; Alzeiby, Ebtesam Abdullah |
| Subject: | Chatbots | Localization | Media richness theory | Virtual assistants | Voicebots | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103728 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084952