Consumer ethnocentrism and social identity : theoretical backgrounds and empirical studies overview
Marija Čutura
| Alternative title: | Potrošački etnocentrizam i socijalni identitet : teorijska pozadina i prikaz empirijskih studija |
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| Year of publication: |
2020
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| Authors: | Čutura, Marija |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 32.2020, Special issue, p. 131-146
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| Subject: | social identity theory | social identity | intergroup relation | ethnocentrism | consumer ethnocentrism | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Sozialpsychologie | Social psychology | Persönlichkeitspsychologie | Personality psychology | Soziale Gruppe | Social group |