Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters
Piyush Sharma; Zhan Wu
| Year of publication: |
2015
|
|---|---|
| Authors: | Sharma, Piyush ; Zhan, Wu |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 2, p. 93-102
|
| Subject: | Service quality | Competence | Consumer ethnocentrism | Interaction comfort | Intercultural | Service encounter | Konsumentenverhalten | Consumer behaviour | Interkulturelle Kompetenz | Cross-cultural competence | Dienstleistungsqualität | Nationalkultur | National culture | Interkulturelle Beziehungen | Cross-cultural relations | Kompetenz | Dienstleistungsmarketing | Services marketing | Interkulturelles Management | Cross-cultural management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011343392