Consumer evaluation of customer loyalty programs : the role of customization in customer loyalty program involvement
Erica Winters and Sejin Ha
| Year of publication: |
2012
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|---|---|
| Authors: | Winters, Erica ; Ha, Sejin |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 4, p. 370-385
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| Subject: | customer loyalty programs | customization | perceived value | satisfaction | customer loyalty program involvement | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406173