Consumer evaluations of CSR authenticity : development and validation of a multidimensional CSR authenticity scale
Soyoung Joo, Elizabeth G. Miller, Janet S. Fink
| Year of publication: |
2019
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|---|---|
| Authors: | Joo, Soyoung ; Miller, Elizabeth G. ; Fink, Janet S. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 98.2019, p. 236-249
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| Subject: | Corporate social responsibility (CSR) | Authenticity | Scale development | Consumer behavior | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.01.060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012007236