Consumer input for marketing decisions
Claes Fornell
| Year of publication: |
1976
|
|---|---|
| Authors: | Fornell, Claes |
| Publisher: |
New York [u.a.] : Praeger Publ. |
| Subject: | Verbraucher | Verbraucherverband | Verbraucherschutz | Vereinigte Staaten | Konsumentenverhalten | Consumer behaviour | Marketing | Marketingmanagement | Marketing management | Verbraucherverhalten | Marketingforschung |
| Extent: | XX, 164 S graph. Darst 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Lund, Univ., Diss., 1976 |
| Notes: | Literaturverz. S. 151 - 164 |
| ISBN: | 0-275-23480-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000049883