Consumer insight : how to use data and market research to get closer to your customer
Merlin Stone ; Alison Bond & Bryan Foss
| Year of publication: |
2004
|
|---|---|
| Authors: | Stone, Merlin ; Bond, Alison ; Foss, Bryan |
| Publisher: |
London : Kogan Page |
| Subject: | Marktforschung | Kundenforschung |
| Extent: | XV, 288 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-4292-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004800299