Consumer interest in media content as a function of mental scope
Christian Scholz ; Tanja Bollendorf ; Uwe Eisenbeis
| Year of publication: |
2006
|
|---|---|
| Authors: | Scholz, Christian ; Bollendorf, Tanja ; Eisenbeis, Uwe |
| Publisher: |
Saarbrücken : Univ. des Saarlandes |
| Extent: | 26 Bl. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004895873