Consumer judgments of explicit and implied health claims on foods : misguided but not misled
Year of publication: |
2015
|
---|---|
Authors: | Orquin, Jacob L. ; Scholderer, Joachim |
Published in: |
Food policy : economics planning and politics of food and agriculture. - Amsterdam [u.a.] : Elsevier, ISSN 0306-9192, ZDB-ID 194840-4. - Vol. 51.2015, p. 144-157
|
Subject: | Nutrition and health claims | Halo effect | Magic bullet effect | Consumer judgments | Konsumentenverhalten | Consumer behaviour | Japan | Gesundheit | Health | Ernährung | Nutrition | Produktinformation | Product information |
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