Consumer knowledge of the world wide web: Conceptualization and measurement
| Year of publication: |
2004
|
|---|---|
| Authors: | Page, Kelly ; Uncles, Mark |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 21.2004, 8, p. 573-592
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