Consumer management in the internet age : how customers became managers in the modern workplace

Joshua Sperber

Introduction: we're all managers now (and we're doing it for free) -- How the consumer was invented (and is being reinvented): a brief history of the consumer -- Yelp: working for pleasure (and to make others rich) -- Rate my professors: A's (and debt) for everyone! -- Conclusion.

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Year of publication:	[2019]
Authors:	Sperber, Joshua
Publisher:	[2019]: Lanham : Lexington Books
Subject:	Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Online-Marketing \| Internet marketing
Description of contents:	Table of Contents [gbv.de]

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Extent:	xvii, 127 Seiten
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-4985-9221-5 ; 978-1-4985-9222-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012018588