Consumer networks and firm reputation : a first experimental investigation
Year of publication: |
2008
|
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Authors: | Huck, Steffen ; Lünser, Gabriele ; Tyran, Jean-Robert |
Publisher: |
London : Centre for Economic Policy Research |
Subject: | Konsumentenverhalten | Consumer behaviour | Netzwerk | Network | Moral Hazard | Moral hazard | Firmenimage | Corporate reputation | Informationsversorgung | Information provision | Theorie | Theory |
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