Consumer participation in online product recommendation services : augmenting the technology acceptance model

Xiaojing Sheng and Mohammadali Zolfagharian

Year of publication:	2014
Authors:	Sheng, Xiaojing ; Zolfagharian, Mohammadali
Published in:	The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 6, p. 460-470
Subject:	Participation \| Technology \| Online \| Recommendation \| Innovationsakzeptanz \| Innovation adoption \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Personalisierung \| Personalization \| Social Web \| Social web \| Electronic Commerce \| E-commerce \| Virales Marketing \| Viral marketing \| Online-Marketing \| Internet marketing

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