Consumer perceived value and impulse buying behavior on mobile commerce : the moderating effect of social influence
Feng Yang, Jing Tang, Jinqi Men, Xiabing Zheng
| Year of publication: |
2021
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|---|---|
| Authors: | Yang, Feng ; Tang, Jing ; Men, Jinqi ; Zheng, Xiabing |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-9
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| Subject: | Consumer perceived value | Impulse buying behavior | Interpersonal influence | M-commerce | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Emotion | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102683 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665854