Consumer perceptions of brand functions : an empirical study in China
Xiaoling (Martine) Guo; Andy Wei Hao; Xiaoyan Shang
| Year of publication: |
2011
|
|---|---|
| Authors: | Guo, Xiaoling Martine ; Hao, Andy Wei ; Shang, Xiaoyan |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 4, p. 269-279
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Nationalkultur | National culture | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009272157